Sup, I’m Rashaad.
Product Designer & Builder.

The internal platform Synapticure's whole care team lives in. I pulled work scattered across Canvas, Sheets, and Customer.io into one system, then turned it into a framework PMs and engineers keep building on.

The summary card was the heart of Slant. I owned it through four years of experiments, each one balancing community, visitors, SEO, and the business at the same time, plus the Guides experiment that grew out of it.

Most people landed on Slant from a single question page and left confused about what it even was. I redesigned the home page to fix that first impression.

Buying a new-construction home, you pick thousands of dollars of finishes off a printed price sheet and just hope. Finch renders your real selections into photos of the actual home you're buying, so you upgrade what you can finally see. I built it because we lived it.

It watches the FDA so small brands don't have to. When a rule changes, it tells you exactly which of your products it touches, by ingredient, with the deadline and what to do. The analysis runs on a multi-model LLM pipeline I built.

A map of every restaurant run by a TV chef: Top Chef, Iron Chef, James Beard winners. All ~1,200 of them across 160+ cities, researched and kept honest by an LLM pipeline I built. It was my first real one.