Sup, I’m Rashaad.
Product Designer & Builder.
I love clean, purpose-driven design, the blockchain, and introducing people to 🔥 hip-hop. 14+ years designing and building 0→1 product at startups. These days I’m heavy into LLMs to design, prototype, and ship faster than ever.
Select work
A selection. Full resume ↗
- 2021–2025
Synapticure's Internal Team Tools
Lead Product DesignerThe internal clinical platform the entire care team lives in. Unified workflows scattered across Canvas, Google Docs/Sheets, and Customer.io into a single core system, plus a modular framework PMs and engineers build on.
Core care platform - 2015–2018
Slant Summary Cards
Senior Product DesignerThe summary card was the core unit of the entire Slant ecosystem. I owned its evolution across four years of experiments balancing community, visitors, SEO, and business goals, along with the Guides experiment that grew out of it.
Core product unit - 2017
Slant Home
Senior Product DesignerRedesigned the home page so first-time visitors landing off a question page finally understood what Slant was, leading with search, a clear value proposition, and an interactive tag selector.
+89% new accounts
Side projects
Three products I designed and built with LLMs, teaching myself to build the system, not just design it.
- 2026
Finch
Founder / Designer / BuilderAI-powered upgrade visualization for home builders. Instead of choosing thousands of dollars of finishes off a printed price sheet, buyers see their actual selections rendered photorealistically in the model home they're buying, so they upgrade what they can finally see.
Live pilot - 2025–2026
Policy Canary
Founder / Designer / BuilderA production FDA monitoring product that watches every regulatory change and tells a company which of their specific products are affected, by ingredient, with deadlines and action items. Its analysis runs on a multi-model LLM pipeline.
Live product - 2025
Cheft
Founder / Designer / BuilderA map and directory of every restaurant run by a TV chef: Top Chef, Iron Chef, Tournament of Champions, James Beard winners. The whole database, ~1,200 restaurants across 160+ cities, was researched and verified by an LLM pipeline I designed, then kept current by automations.
Live product
More than pixels.
I spend entirely too much time designing; my work is my hobby. But it’s not all pushing pixels: I also love brazilian jiujitsu, weightlifting, gaming, and spending time with my wife and doggos.
My wife is my high school sweetheart, and together we’ve traveled lived around the world. Thanks to her and the Air Force, we’ve met the most diverse groups of people, and now have a couch to sleep on in a good number of countries.
I began my career as a graphic designer working in advertising, creating logos, and designing print materials. More emphasis was being made on responsive web and mobile, so I began teaching myself HTML and CSS to help the agency. From there I discovered my love for mobile and mobile interactions, and I’ve been shipping product at startups ever since.
It’s the same instinct as before. Back then it was teaching myself to code to keep up with the work; now it’s using LLMs to architect and build the things I design. I prototype faster, pressure-test the UX sooner, and ship 0→1 product, often solo, that used to take a whole team. It’s the most fun I’ve had designing in years.