Sup, I’m Rashaad.
Product Designer & Builder.

I love clean, purpose-driven design, the blockchain, and introducing people to 🔥 hip-hop. 14+ years designing and building 0→1 product at startups. These days I’m heavy into LLMs to design, prototype, and ship faster than ever.

Select work

A selection. Full resume ↗

On the side

Side projects

Three products I designed and built with LLMs, teaching myself to build the system, not just design it.

About

More than pixels.

I spend entirely too much time designing; my work is my hobby. But it’s not all pushing pixels: I also love brazilian jiujitsu, weightlifting, gaming, and spending time with my wife and doggos.

My wife is my high school sweetheart, and together we’ve traveled lived around the world. Thanks to her and the Air Force, we’ve met the most diverse groups of people, and now have a couch to sleep on in a good number of countries.

I began my career as a graphic designer working in advertising, creating logos, and designing print materials. More emphasis was being made on responsive web and mobile, so I began teaching myself HTML and CSS to help the agency. From there I discovered my love for mobile and mobile interactions, and I’ve been shipping product at startups ever since.

It’s the same instinct as before. Back then it was teaching myself to code to keep up with the work; now it’s using LLMs to architect and build the things I design. I prototype faster, pressure-test the UX sooner, and ship 0→1 product, often solo, that used to take a whole team. It’s the most fun I’ve had designing in years.

Get in touch

Building something interesting?
Let’s talk.